Grill Fun is a modern charcoal grill brand. From the inception of the brand, I have been involved in the entire process of developing the brand strategy, completing the brand design, and implementing the visual identity system. The whole idea is using a modern and minimalist visual language to communicate with consumers from different cultural backgrounds. Grill Fun's ambition is to redefine Chinese charcoal barbecue, bringing back the essence of flavor and the joy of gathering around the grill.