Amity Bakery is a bakery under the Nanjing Amity Charity Foundation, dedicated to providing employment training and opportunities for individuals with intellectual disabilities. In order to help this charitable bakery thrive in the competitive market, we revamped the brand image the Bakery. With a warm, childlike, and vibrant visual language, infused with Nanjing's unique characteristics, we retold the brand story of Amity Bakery.

爱德面包坊是南京爱德慈善基金会名下的一家面包坊，致力于为心智障碍人士提供就业培训和机会。为使这家慈善性质的面包坊，能更好的在市场化竞争中生存，我们升级了爱德面包坊的品牌形象，用温暖、童趣和明朗的视觉语言，结合南京特色，重新叙述了爱德面包坊的品牌故事。