Getting to know Mr. Adam in the summer of 2024 — this was the first branding project we created for a café of the future. Whether cyber cafés will truly become a trend remains to be seen, but the core idea behind this branding was to humanize “Adam” as a character. By giving him personality, the brand introduces a sense of curiosity and warmth, softening the cold, mechanical feel often associated with futuristic or tech-driven spaces.